Revisiting "The Ideal Bootstrapped Business" with Jason Cohen
Jason Cohen’s talk “Designing the Ideal Bootstrapped Business” from 2013 is a classic in the bootstrapper canon. In this episode, Jason joins Adam and Ben to see how the talk holds up a decade after its creation.
Timestamps
00:00 Intro
00:27 Designing the ideal bootstrapped business
06:53 Recurring revenue vs one-off sales
13:30 Getting all the LTV up front
18:31 Product validation
24:56 Creating a cash machine
26:05 Where does growth come from?
41:25 Annual prepays
46:41 Increasing your prices
51:56 What new advice is there since this talk?
59:00 What about freemium?
01:03:39 What happens next?
01:08:58 Picking an idea that's compatible with the life you want to live
01:12:16 Ideas for Tailwind
Links
Timestamps
00:00 Intro
00:27 Designing the ideal bootstrapped business
06:53 Recurring revenue vs one-off sales
13:30 Getting all the LTV up front
18:31 Product validation
24:56 Creating a cash machine
26:05 Where does growth come from?
41:25 Annual prepays
46:41 Increasing your prices
51:56 What new advice is there since this talk?
59:00 What about freemium?
01:03:39 What happens next?
01:08:58 Picking an idea that's compatible with the life you want to live
01:12:16 Ideas for Tailwind
Links
Creators and Guests
![Jason Cohen](https://img.transistor.fm/k6FU-m3CPBGdu2uOx9YJdg1J6RU48lGNQHo7g8Nseh0/rs:fill:400:400:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9wZXJz/b24vZWIzMzA5ZTkt/ODRjMy00NjA0LTg2/MDYtMzI0YmEwNGZh/MzFhLzE2Nzk3NzE5/NDAtaW1hZ2UuanBn.webp)
Guest
Jason Cohen
Keyword, buzzword, half-truth, adjective, hey look at me!(founder of two unicorns: https://t.co/Cc4OvZx0T9, https://t.co/JTEGCe7Zq6)@asmartbear@noc.social
![Revisiting "The Ideal Bootstrapped Business" with Jason Cohen](https://img.transistor.fm/CAtP8YxGnbi9VVGzXXPRWXU4l-uJKWqoCqiX6WMRuJ0/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQwMTU1LzE2Nzk2/NjgzNTktYXJ0d29y/ay5qcGc.webp)